Privacy Policy

Effective Date: May 22, 2025 | Last Updated: May 22, 2026

1. INTRODUCTION

Keys Boating Center ("we," "us," or "our"), located in Florida and operating at www.kbcmarine.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us, including via SMS/text messaging.

2. INFORMATION WE COLLECT

We may collect the following categories of personal information:

• Contact Information: Name, email address, mailing address, and phone number (including mobile/cell number).
• Vessel Information: Boat make, model, year, and service history you provide to us.
• Transaction Information: Purchase history, service requests, and appointment records.
• Communications: Messages you send us, including via SMS, email, and web forms.
• Usage Data: Browser type, IP address, pages visited, and other diagnostic data collected automatically when you visit our website.

3. SMS / TEXT MESSAGING

By providing your mobile phone number and opting in, you consent to receive text messages from Keys Boating Center for the following purposes:

• Service updates and repair status — notifications about your vessel's service or repair progress.
• Appointment reminders — confirmations and reminders for scheduled service or sales appointments.
• Sales follow-ups and promotions — information about new inventory, special offers, and dealership news.

Message frequency may vary. Message and data rates may apply.

To opt out at any time, reply STOP to any text message we send you. You may also reply HELP for assistance or contact us directly using the information at the bottom of this policy.

Opting out of SMS messages will not affect your ability to receive service from Keys Boating Center.

SMS messaging is facilitated through Twilio, Inc., a third-party messaging provider. Your mobile number and message content may be transmitted through Twilio's platform in accordance with their privacy practices. We do not sell or share your mobile phone number with third parties for their own marketing purposes.

4. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Schedule and manage service appointments and repairs
• Communicate with you about your vessel, purchase, or service status
• Send you promotional offers, dealership updates, and new inventory information (with your consent)
• Process transactions and maintain accurate records
• Improve our website, services, and customer experience
• Comply with applicable laws and regulations

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information with:

• Service Providers: Trusted third parties who assist us in operating our business, such as our dealer management system (Lightspeed DMS), SMS provider (Twilio), and other technology vendors — only to the extent necessary to perform services on our behalf.
• Manufacturers and Distributors: Boat manufacturers or product distributors when required for warranty or recall purposes.
• Legal Requirements: When required by law, court order, or governmental authority.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, and to resolve disputes. You may request deletion of your information at any time by contacting us.

7. YOUR RIGHTS AND CHOICES

You have the right to:

• Access and receive a copy of the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to certain legal limitations
• Opt out of SMS/text messaging at any time by replying STOP
• Opt out of promotional email communications by following the unsubscribe link in any email

8. COOKIES AND WEBSITE TRACKING

Our website may use cookies and similar technologies to enhance your browsing experience, analyze traffic, and understand how visitors use our site. You can control cookie settings through your browser preferences. Note that disabling cookies may affect certain features of our website.

9. SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. CHILDREN'S PRIVACY

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

11. FLORIDA PRIVACY NOTICE

As a Florida-based business, we comply with applicable Florida privacy laws. Florida residents may have additional rights regarding their personal information under Florida law. Please contact us with any questions about your rights as a Florida resident.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

13. CONTACT US